https://www.christinakchin.com/work daily 1.0 2026-02-18 https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551255096714-31JXUNZ70WOJ4XPL7848/nn1.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551689910840-FAQDY0RARA30AOIB5W5B/P1158773-2+2.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551691646932-UNA2VQM080PYFC4P09NB/mobile+screen+miss+ceo.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551697459263-U6R2BL1KH903WT634JW3/accessorize.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599814758239-8FZGUFV7XN3MIIJI237P/the+wing+sf+merch.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599818312013-0TO9CZ9YQYIZI8JJ2U15/P2121095.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/338d3dc5-4ef9-4d80-b769-e8c20be9b8d9/24HO1454450877_BRS_DE_06_0146_ID+FAV_FPO+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/cf5e2fc6-37d6-4375-954f-a4e229689652/TMB+honey.webp Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/bd5174ba-888f-43c4-83e0-9dceb05695fb/DD+checkout.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551251365206-DTBBZ5O3YEHZ67GJGFLQ/nn1.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551251478175-3MR33ZMBJYGY38J0WI6I/nn3.jpg Work Sharing your story is an act of vulnerability. But with vulnerability comes power. In the digital age we live in, invisibility and anonymity are not much of an option. I set out to give students this option and share their nameless narratives through interactive exhibits placed across campus. Imagine if we were to share the collective experiences of the entire student body. We’d have enough material for several hit movies - and yet many of us dismiss our stories as uninteresting and irrelevant. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551251586179-4SZ6UII5RD9UABWBOUQ8/nn5.jpg Work Revealing parts of ourselves is an act of generosity that creates instant human connection. We live in a time poor society where we’re encouraged to keep things brief, to stick to the facts, to ditch emotion for logic. But we are imaginative beings. When we give our stories voice we allow them to resonate in the hearts and minds of the people we interact with. Stories ignite our imagination and help us to make sense of the struggles we all face. Personal stories have the power to shape our lives and the lives of our listeners. Tell more of them. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551252053152-YRX57LBOGKEQX3Y868FK/nn2.jpg Work - NAMELESS NARRATIVES: Through pop-up exhibits placed throughout campus, students were able to share their stories with others anonymously. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551289892452-F79FU4K1WPQSVX66DNAV/F2F161B0-017D-4CF6-99C8-68522778708F.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551289911647-NOPSAUZTZYZX774Z31HL/d2.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551289948594-58THNWUZZ61P7ET08X02/d4.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551289926387-O6IBO9CQ5JO5O9GVTC0Y/d3.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551476727146-EO8YYGEQGDY4GF8AKXGQ/image-asset.jpeg Work - Emerging Markets Research Through the Cornell Emerging Markets Student Multidisciplinary Applied Research Team Program I traveled to Kenya with professors and students of various degrees and majors and immersed myself in community-engaged learning addressing global issues through partnerships and interdisciplinary collaboration. My team worked with Mulleys Supermarkets, a family-owned supermarket chain in Kenya serving and sourcing from local communities. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551476549027-UIR2JXVL5B994JZ3Z6HH/image-asset.jpeg Work - Marketing Initiatives We conducted market analysis research and explored differentiation approaches that would allow Mulleys to further penetrate the market. Through 100+ consumer and employee interviews we gained insights into which channels Mulleys should focus its marketing efforts on and how to create a stronger brand identity and image through identifying and “qualifying” local producers. We developed marketing strategies for the company to help it be more proactive and leverage its cultural ties and customer loyalty in order to compete with new international supermarket entrants in Kenya. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551478785722-2R552KRSTRTGV21M3SOD/image-asset.png Work - Social Media I created these mock posts for Mulleys to understand how they could connect with consumers beyond just highlighting their promotions. These example posts are focused on crafting a story of where Mulleys gets its produce, the farms and practices it supports, and the environment it fosters. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551290225569-HGTKM8RNPYO3QCQ0K7B3/d5.jpg Work - Value Chain We also visited various farmers and suppliers in Kenya and to help the business document its value chain from farm to shelf. From this, we were able to provide suggestions to improve efficiency, traceability, and accountability. Our team was able to engage with the community, government organizations, and emerging markets business partners while in Kenya, and based on our research learnings we developed a case study to be published. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551661172405-NTKVT04833V0TOR9ZJL4/Screen+Shot+2019-03-03+at+1.37.12+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551661175458-TSX2PPNZ7GIZ9Z1WBG4U/SLA+Quote+1.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551661196807-VJF91EDLL0P7MG33WGUP/Screen+Shot+2019-03-03+at+1.36.49+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551661158628-3VWWCNXNM33QHS9B54O5/Screen+Shot+2019-03-03+at+1.37.03+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551661181618-3BEJ1BAQ8YC7SJIF83AF/Screen+Shot+2019-03-03+at+1.38.17+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551661192865-3GQBEBJH9JR2Q6PM9IQD/Screen+Shot+2019-03-03+at+1.37.25+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551642928009-YGQ2GM295EB53AIXIN41/Screen+Shot+2019-03-03+at+1.37.33+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551642924269-Y0I3HW2DQ5VX7S1EHRRP/Screen+Shot+2019-03-03+at+1.37.21+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551642917528-8CS8KOZXUSTUA97TN60A/Screen+Shot+2019-03-03+at+1.36.58+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551642933318-H7OUH3T7WA9FRLSPIYX3/Screen+Shot+2019-03-03+at+1.37.40+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551642910419-A9QFN62CDJJEPFMMORF6/Screen+Shot+2019-03-03+at+1.36.31+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551642931795-687DPXYUKXPDZCG94RO2/Screen+Shot+2019-03-03+at+1.38.05+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551642910412-JTLVIQPCEB7S81C1HX8A/Screen+Shot+2019-03-03+at+1.36.38+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551642911280-MQ0K5EBN1KWF3ZBTDNHO/Screen+Shot+2019-03-03+at+1.36.54+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551642922066-COVXN7CR41Y8FHSRLQVK/Screen+Shot+2019-03-03+at+1.37.07+PM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551667344410-H3XECIS3UN0FN0F0NHYJ/image-asset.png Work - Increased engagement 67% Created a guide for the organization’s social media strategy (including a content calendar and interactive post strategies), helped define the target audience and curate specialized material, ran online contests, & created brand hashtags resulting in user-generated content to repost. Researched hashtags to increase SEO, monitored the effectiveness of campaigns & ultimately increased impressions +60% & post engagement +67% on Instagram. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551686549526-GP9G504GM7O7WIF3DOE1/Untitled+design+copy.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551686482086-U6JNMCM47VQGYESI2JL1/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551685807181-B6MQJLTGCNTYFRETI7B2/image-asset.png Work - Miss CEO Ambassador Spotlights Collaborated with the Miss CEO High School Ambassadors to design posts highlighting the impact Miss CEO has had on their leadership journeys in order to increase awareness about the organization and enable girls globally to draw inspiration from them https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551685118063-JYP6AH0EDLQ1PRPJRU84/Speaker+Spotlights Work - Speaker Spotlights Designed Instagram posts to highlight Miss CEO Summer Leadership Academy speakers https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551693943684-F12QWGJ2HV3XOGZPCIAV/accessorize.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551693944013-7VCF63RRW13ZKJPG7NP9/business+casual.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551693945279-3W8L1LS4DJXJZ9TXNQU6/my+pics.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551693515614-G7AVP5J2LA6DY5IV5N1K/business+casual.png Work - Decoding the Dress Code The Ultimate Guide to Business Wear aims to help college students and young professionals that are new to office spaces. Not only does it showcase what to wear (from business formal to smart casual) and what to avoid in different types of professional settings, but it also offers a single place to acquire all these necessities - J. Crew. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551692960600-KQCINT0TLC62MMCFDLXX/Photographs+by+Christina+Chin Work - Connecting to Consumers Authenticity is important to millennials and 65% of Gen Z dislikes ads that make life look perfect, so instead of shooting in the studio I shot outside on the streets of NYC & at subway stations. Consumer engagement & behavior has shifted towards craving “lean forward” experiences in which they can interact with content or learn from it - this guide provides just that. We hope the guide will be placed in college career centers next to other career resources so it’s relevant to consumers’ needs in the moment & connects them to the answers they’re looking for. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551692557179-3TD570DQNVW086WO43B5/accessorize.png Work - Personalization & Pleasure At the end of the day, whatever you wear, it should speak to who you are and make you comfortable in your own shoes. In the mock guide we provided information on how items (from collars to pant breaks to dresses) should fit as well as tips & common outfit mistakes to watch out for. We wanted to go beyond supplying guidelines and provide inspiration & included ideas for personalizing your look to show people that business wear doesn’t have to be boring! https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551696600325-XBYHAZUGVVNUCYRDTKCD/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1551696609778-OCX27W7IHWWQ8R6HFA77/image-asset.png Work After our final project presentation, based on the quality of the project our group was asked to present to strategy executives and marketing teams. I truly believe this guide would positively impact the business and look forward to further development of the concept. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599266286460-4LM5SOQPI7W9A7X1KNYL/thewingsf.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599261981939-F9OKNX18UDEDVFX8XU3T/TeenVogue%3A+The+Wing+Retail Work - The Wing Retail The Wing, a community space for women, launched its retail line in Spring 2018 seeing merchandise as another way of spreading the company’s mission of gender equity. Our 4-person retail team partnered with women vendors and dozens of female artists to bring our products to life & donated part of the proceeds to female-focused nonprofits. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599358564333-CV9JFU51TFG0V4AENT2L/The+Wing+E-Commerce Work - International Retail & E-Commerce Our retail team managed 11 physical retail spaces across the US and UK, as well as the e-commerce business & site. Each retail drop featured tees and other merchandise celebrating sisterhood and inclusivity — from gender to sizing. We worked on creating brand awareness through developing apparel & goods with messages that resonated amongst women around the world. I coordinated merchandise launches across all channels, generated product development ideas using competitive analyses and trend data, led sales reporting for all touchpoints, managed customer service inquiries, & worked cross-functionally with members of the brand creative, design, impact, and marketing teams to ensure successful product strategies and launches. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599720774395-QG661DB7Y32M50J2JQYQ/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599722204519-075LOEJLCXC022QKD4I8/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715965233-AH0DZX8L8K232NSXPD4Z/%40ingridnilsen.png Work - @ingridnilsen https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715946125-RX4XXJJCGLAES1O1IHKE/%40theaestheticgirl.png Work - @theaestheticgirl https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715933040-D6IG20ISLQNR1JPH64TW/%40gofitjo.png Work - @gofitjo https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715943786-INU8UCDUA7N41OPBT9YD/%40flowerbodega.png Work - @flowerbodega https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715959286-ZN9HCU9DX892QUOZSVV4/%40stephshortstak.png Work - @stephshortstak https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715938675-VW63DRIA1PP6Z5YUNOB3/%40marlynschiff.png Work - @marlynschiff https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715940407-COAVNXINEKR1TABJTEI6/%40theloveassembly.png Work - @theloveassembly https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715951308-VJREVYIF4JZEPQ6BPB8Q/%40lindscholz.png Work - @lindscholz https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715925930-J5UMHZLLQTXH23QVHMNU/%40cxdstudio.png Work - @cxdstudio https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715917641-V2MW5L4MQ0HZJ67SU3F0/%4050mm_gurl.png Work - @50mm_gurl https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715925917-XMIGUE4OTDNR627GIGES/%40alihale.png Work - @alihale https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715965841-0SPEM3Y53FVZ892WVJHK/%40zararahim.png Work - @zararahim https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715951076-JF33N51ZLKHPSZD6X5DF/wing+tag.png Work - @teelabels https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715919170-FC1EO2PB6PGCA13EP3LQ/%40negharfonooni.png Work - @negharfonooni https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715958877-L83P4CX82KA5HDTRJB3U/%40claudinejoseph.png Work - @cxdstudio https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599715933747-TIFZJI6KN9TBZKM4VKPV/%40houseofcarreon.png Work - @houseofcarreon https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599717689232-QRTLPJ2CCMGPOE7PV63W/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599717903738-E0CDW6QQ1CJVU9LBVXAV/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599783768867-NGEIJXM7IRTCU7FOM93I/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599784481945-M5N47PH8J4DJ3L2N1Z0Q/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599784177250-HSTWT6ZU6EICZFY8C0QK/IMG_2071.PNG Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599730464912-FAHVG2WE6RH23TQQLJKB/P2060052.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599730921837-DRFL2E9H0IG98RLJM4NO/P2121095.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599731038379-ONBYGOPGTN96KNE8O38M/PB196454.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599730521305-B4J1U7AI0UZ7H00YR1R6/P2100382.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599730877963-OCN4AHRYFSZQXXOXHSL8/P2120962.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599730781221-UB8ZWK25V6HUM53X1EMZ/P2100760.jpg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599268778620-LEAB7FVEM0C4IMGO9EGL/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599268916807-CWO7E9WGM009T5JMQQQM/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599269225089-YR7UBSQNKJZ0SFFKR95D/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599785070090-FT2WVYEDF72EHQR2CW54/Gradient+Gallery+Pop-up+with+Instagram%27s+%40shop Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599785028241-V7UGJFJEX5E6NKDDZO15/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599816832798-LJMSWBTXYBTMIGEATJJD/People Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599816841831-WR3X0DQAJMZ2HSL6ST4K/Places Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599816889549-NKB617KHKKO7KETZMX99/Food Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1599816895374-BGVW8VW43HKTU32UT1KS/Events Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/1771401332213-DVVVQ0R7BT5EGK7UT65V/Screenshot+2026-02-17+at+6.43.14%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/bf80e5ae-6550-40dd-beab-fefe45dd4cf3/TMG_Portfolio.jpg.webp Work - Brand & Product Launch Strategy Thrive Market is on a mission to make healthy and sustainable living easy and affordable for everyone through carefully sourced, non-GMO products. I partnered with Product Innovation, Creative, and Merchandising teams to bring Thrive Market exclusives, private label collections, and strategic brand collaborations to life. By aligning stakeholders on launch objectives, positioning, and channel strategy, I developed integrated go-to-market roadmaps that ensured cohesive storytelling across email, site, social, app, and lifecycle marketing — strengthening brand authority and accelerating product adoption. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/bafb360a-09dc-4092-ad30-81a5b53e2c53/app+image.png Work - Integrated Campaign Execution & Performance Optimization To ensure launches delivered both brand impact and business results, I built reporting frameworks to track product adoption, channel performance, and customer engagement across the lifecycle. By synthesizing cross-channel insights, I refined messaging and informed future launch strategies—improving speed-to-market and strengthening customer trust in new product innovation. This data-informed approach allowed me to bridge brand storytelling with performance analytics, ensuring each launch was not only emotionally resonant but commercially effective. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/ad884d88-5a4c-4fc5-a46b-c4e711b61983/THRIVE_MARKET_PLANT_BASED_MEALS_2.0_LAUNCH_015_HERO-Retouched-cropped.webp Work - Category Expansion & Strategic Partnerships To support Thrive Market’s expansion into new and high-growth categories, I conducted consumer, competitive, and market research to inform product positioning and launch strategy across 100+ new products spanning body care, pantry staples, supplements, and frozen meals. I translated insights into differentiated messaging frameworks that clarified value propositions and reinforced Thrive’s commitment to transparency and quality. I also supported strategic retail and CPG partnerships, including the launch of Beyond Meat x Thrive Market frozen meals, developing co-branded narratives that drove credibility in emerging categories. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/8ac3a176-e9c0-40cc-9d9f-d37dd96e0619/Grocery+Dive+Thrive+Market+Frozen+Meals+Byond+Meat.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/9387e6c5-42bc-4587-ae1c-e020e8a64918/Screenshot+2025-11-23+at+2.39.52%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/c7221217-5836-4f5e-8027-0c5be52fdf28/New+Thrive+Market+Private+Label+Beau Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/ab2e6911-e84a-4dfe-be6e-6efdf48305f2/Screenshot+2025-11-23+at+2.41.24%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/a4a1afd5-5def-4505-94df-bfa170df442b/thrivemarket.com_blog_fae-clean-beauty-for-everyone+%281%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/ad92020d-82d6-49ee-85c0-428aad1d9ccd/Screenshot+2026-02-17+at+6.41.04%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/010c037c-f229-4820-9276-5a30784a5dc7/TMB+honey.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/91529967-d42d-4425-9408-91dd4e2e6437/Screenshot+2026-02-17+at+11.57.53%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/a4b5a91e-8d31-4631-b693-e80c59942fbb/Screenshot+2025-08-20+at+11.16.36%E2%80%AFAM.png Work - Brand & Integrated Marketing Supported the 2021 rebrand of Banana Republic and implementation of omnichannel marketing initiatives and optimization of the messaging mix to increase brand awareness, relevance, and engagement among new target consumer groups. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/77520bd8-be4b-4c2a-972c-1a692ac26463/Screenshot+2025-01-02+at+4.33.33%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/29d948bd-e144-4a7a-a4a9-7d5659b5d8e5/Screenshot+2025-08-20+at+10.33.17%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/3e8533e5-c96a-427e-b7ee-419e0419ea52/BR+Athletics+bananarepublic.gap.com_browse_info.do_ci Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/7541eef0-11b2-4515-a60c-7c1e2e7c0c84/BRSP240601_US+Only_Influencer+EML_Nuria+Val+Influencer+Spotlight-+A+Day+in+the+Life_1358681628.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/ad8e9540-39f6-4540-a244-adc635247698/FA22+BR+Baby+LP.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/aef6625e-f913-4d9a-b765-3180d3c40c5b/Refinery+29+Banana+Republic+Is+In+Its+Viral+Era+%E2%80%94+What%E2%80%99s+Contributing+To+Its+Success Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/a671e44d-d42f-444b-8327-81ee48732e44/www.vogue.com_article_banana-republic-peter-do-editors-picks.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/a1aa3c4e-11f6-4d0e-b78f-f3e69cdd9400/Screenshot+2025-08-20+at+9.29.49%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/a5f987f7-490e-445c-b268-d2674d3074db/www.gq.com_story_banana-republic-vintage+%281%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/d8ce9aea-06bb-4635-b38c-5a9f56c5773a/www.complex.com_style_a_brittany-loggins_banana-republic-br-athletics-line+%282%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/0b7113c1-dad1-42a6-90b4-e87da954eca1/www.whowhatwear.com_banana-republic-peter-do-collaboration.png Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/d755aa60-72fd-475f-8932-274474753eb8/Fast+Company+Banana+Republic%27s+new+White+Lotus+collection Work https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/5a2485d4-782d-4d2d-bc58-1d7b14232bfc/Screenshot+2026-02-18+at+12.23.36%E2%80%AFAM.png Work - Campaign Strategy & Omnichannel Execution Researched audience behaviors, acquisition friction points, and category dynamics to inform campaign strategy across new channel testing, referral programs, and product communications. Developed comprehensive campaign briefs outlining objectives, audience insights, messaging frameworks, and KPIs to guide internal and external agency partners from concept through production and launch. Directed the development of omnichannel testimonial campaigns focused on deepening product adoption and reinforcing brand trust, driving +77% higher CTRs and 10x higher video engagement across Meta and PMax. Implemented structured testing across messaging pillars, creative formats, and video lengths to continuously optimize engagement and performance. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/cf8cdffc-1852-4b4b-b0c0-a25c9830d5a6/MDN.png Work - CRM & Lifecycle Innovation Launched and scaled a merchant-facing CRM program from concept to execution in under 30 days, consolidating cross-functional updates into a cohesive high-performing monthly communication touchpoint. Delivered 729K+ emails in the first four editions with a 58.9% open rate (+44% above benchmark), strengthening partner alignment and continuously optimizing through strategic testing of elements including length, formatting, asset types, subject lines, and CTA’s. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/42e07849-9c21-441b-b2d6-9b6323201046/Reporting Work - Performance Measurement & Growth Optimization Built and operationalized full-funnel measurement frameworks aligning channel performance to acquisition, activation, and retention KPIs. Delivered weekly optimization insights to marketing and strategy leadership, translating performance data into actionable recommendations that improved efficiency and clarified investment priorities. https://images.squarespace-cdn.com/content/v1/5c731160f4755a4b60df4ab1/e832dcf1-157e-445b-8734-aa72e5c5e99c/Screenshot+2026-02-18+at+12.51.20%E2%80%AFAM.png Work - AI & Discoverability Strategy Selected to lead an AI-driven sales enablement tooling initiative and direct SEO/AEO strategy in partnership with content and web engineering teams. 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