Hi! I'm Christina
I am a strategic and creative brand and integrated marketer focused on bringing new products to market, developing brand awareness, and driving customer and revenue growth. Working at the intersection of content, community, and commerce, I use insight-led strategy, storytelling, and innovation to translate consumer behavior into culturally relevant, omnichannel B2C and B2B campaigns. I’m energized by launching integrated campaigns, creating compelling brand experiences, and partnering cross-functionally to drive awareness, acquisition, and growth.
Most recently, I’ve led end-to-end integrated marketing campaigns at DoorDash on the Marketplace team. Previously, I supported Banana Republic’s rebrand and launched new initiatives and product categories to increase relevance and engagement with new consumer segments. I bring experience across startup and corporate environments in industries ranging from tech to food to fashion, with a degree from Cornell in Applied Economics and Management and a minor in Entrepreneurship & Innovation. Across roles, I’ve collaborated closely with cross-functional teams spanning strategy, product, creative, partnerships, operations, and media to deliver cohesive, high-impact launches.
My strength is developing integrated storytelling, cross-channel activations, and go-to-market execution that drives relevance, connection, and long-term brand love.