Christina Chin
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Banana Republic

Developed and executed against seasonal go-to market strategy for key launches, and orchestrated omnichannel content development process for seasonal campaigns and key storytelling moments to communicate product priorities with input from cross-functional partners across email, social media, paid media, app, PR, SMS, stores, and site.

 

Banana Republic Marketing

Spearheaded the development and execution of go-to-market strategies for key brand launches and collaborations, leading integrated marketing efforts across email, social media, PR, and retail channels to deliver compelling brand storytelling and drive customer engagement

 

Brand & Integrated Marketing

Supported the 2021 rebrand of Banana Republic and implementation of omnichannel marketing initiatives and optimization of the messaging mix to increase brand awareness, relevance, and engagement among new target consumer groups.

 

Promoted on accelerated timeline for exceeding goals and received company award for exemplifying the value “Own It, Do It, Done”.

 

Developed integrated marketing strategies and briefs communicating objectives and message hierarchy across multiple touch points for seasonal, new category, and capsule collection launches including BR Baby, BR Athletics, BR Vintage, and BR Home which supported the brand’s transition into a deeper lifestyle positioning for the modern explorer.

 

Led co-marketing initiatives and influencer collaborations to amplify brand messaging, resulting in 245% increase in email net demand and 27% boost in homepage engagement. Demonstrated ability to build impactful partnerships and drive high-impact brand activations that resonate.

 

Helped lead brand marketing strategy for our products; contributed to influencer and PR efforts, collected user-generated content, and partnered with the growth marketing team to analyze paid ad performance.