Christina Chin
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DoorDash

Led end-to-end development and execution of integrated marketing campaigns for DoorDash’s U.S. Marketplace, shaping value propositions and brand narratives to drive awareness, adoption, and long-term equity across digital, paid media, social, and in-app surfaces. Partnered cross-functionally with Growth, Product, Creative, and Strategy teams to translate audience insights and business objectives into cohesive, performance-driven storytelling across the full funnel.

 

DoorDash Integrated Marketing

Led go-to-market strategy and execution of integrated marketing campaigns for DoorDash’s U.S. Marketplace, shaping value propositions and brand narratives to drive awareness, adoption, and long-term equity. transLATED audience insights and business objectives into cohesive, performance-driven storytelling across the full funnel.

 

Campaign Strategy & Omnichannel Execution

Researched audience behaviors, acquisition friction points, and category dynamics to inform campaign strategy across new channel testing, referral programs, and product communications. Developed comprehensive campaign briefs outlining objectives, audience insights, messaging frameworks, and KPIs to guide internal and external agency partners from concept through production and launch.

Directed the development of omnichannel testimonial campaigns focused on deepening product adoption and reinforcing brand trust, driving +77% higher CTRs and 10x higher video engagement across Meta and PMax. Implemented structured testing across messaging pillars, creative formats, and video lengths to continuously optimize engagement and performance.

CRM & Lifecycle Innovation

Launched and scaled a merchant-facing CRM program from concept to execution in under 30 days, consolidating cross-functional updates into a cohesive high-performing monthly communication touchpoint. Delivered 729K+ emails in the first four editions with a 58.9% open rate (+44% above benchmark), strengthening partner alignment and continuously optimizing through strategic testing of elements including length, formatting, asset types, subject lines, and CTA’s.

Performance Measurement & Growth Optimization

Built and operationalized full-funnel measurement frameworks aligning channel performance to acquisition, activation, and retention KPIs. Delivered weekly optimization insights to marketing and strategy leadership, translating performance data into actionable recommendations that improved efficiency and clarified investment priorities.

AI & Discoverability Strategy

Selected to lead an AI-driven sales enablement tooling initiative and direct SEO/AEO strategy in partnership with content and web engineering teams. Focused on improving discoverability, inbound acquisition, and scalable content performance, positioning marketing as a key driver of innovation and future-ready growth.